Given the increasing diversity among customers and employees, organizations that attend to cultural intelligence are more successful.
The more diverse your team, the better you'll be at identifying what a diversity of users perceive as problems.
When you start paying attention to diversity, you notice it (and notice its absence!). And based on the culture of your upbringing and the culture of your organization, you may or may not be primed to think consciously about innovation.
The better you work to find the pain point and problem facing a diversity of users, the more clearly you can DEFINE the goal when you implement the process for culturally intelligent innovation.
