The holiday is clearly growing in importance for the industry. Halloweens fun, enjoyable and doesn't require a big investment to celebrate. The primary focus is the child and families typically do all they can to make sure the children have fun.
Halloween will be a slam-dunk for merchants despite the weakening consumer spending trends.
Halloween this year falls on a Friday. That should be helpful for retailers because the party carries into the weekend.
We had a strong back-to-school season and discretionary spending on low-priced items has trended higher. These are good indications for Halloween, which typically sets the tone for the rest of the holiday shopping season.
