Statistics prove that teenage Internet gambling is the fastest growing addiction of the day, akin to drug and alcohol abuse in the 1930s. It's pernicious, it's evil, it's certainly one that feeds on those who are the weakest members of society - and that's the young and the poor.
There is always a harmonious solution... If you stand back and give yourself time to find it.
The boss isn't always right, but he is the boss.
It's a chicken-and-egg thing. You could send cards to everyone in San Francisco, but if the merchants don't have the terminals, what's the point? What you need is a cooperative effort with merchants in a metropolitan area to create a tipping point where you can justify advertising and merchants are willing to attempt this new payment system.
Consumers could be in for an even sweeter deal, either getting discounts from retailers for using the PIN debit cards or being rewarded by card network by winning money back for using the signature debit cards.