Too often we forget that social and political movements don't happen overnight. They don't bring change immediately - you have to build a critical mass of understanding of the issues.
I grew up with the understanding that the world I lived in was one where people enjoyed a sort of freedom to communicate with each other in privacy, without it being monitored, without it being measured or analyzed or sort of judged by these shadowy figures or systems, any time they mention anything that travels across public lines.