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Emil Ruder Quotes

Typography has one plain duty before it and that is to convey information in writing. No argument or consideration can absolve typography from this duty.

Typography has one plain duty before it and that is to convey information in writing. No argument or consideration can absolve typography from this duty.

Writing, Design, Information

Emil Ruder (2001). “Typographie”, Arthur Niggli

To design is to plan, to order, to relate, and to control. In short, it opposes all means of disorder and accident.

Mean, Order, Design

A printed work, which cannot be read, becomes a product without purpose.

Purpose, Printed, Products

Emil Ruder (2001). “Typographie”, Arthur Niggli

Today we are inundated with such an immense flood of printed matter that the value of individual work has depreciated, for our harassed contemporaries simply cannot take everything that is printed today. It is the typographer's task to divide up and organize and interpret this mass of printed matter in such a way that the reader will have a good chance of finding what is of interest to him.

Individual Work, Tasks, Matter

Emil Ruder (2001). “Typographie”, Arthur Niggli

They should make new ways to better design buildings and books. The computer was the end of Swiss typography!

Book, Design, Way

They work now with computers for building buildings and books, but not ever with new ideas.

Work, Book, Ideas

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