If I'm not passionate about it, I can't write it. I can't fake it.
The writing process, the way I go about it is I do whatever the beat feels like, whatever the beat is telling me to do. Usually when the beat comes on, I think of a hook or the subject I want to rap about almost instantly. Within four, eight bars of it playing I'm just like, 'Oh, OK. This is what I wanna do'.
Sporadic thoughts will pop into my head and I'll have to go write something down, and the next thing you know, I've written a whole song in an hour.
I have a hard time memorizing stuff. I'm always in the process of writing a new song, so trying to learn a new one takes a minute.
It's just hard when you've spent so much time on something, writing and recording, laying the vocals, getting the hook right, getting the beat right, making everything sound right - you spent a freaking week trying to make it sound perfect, and someone comes along and shoots it down.