Brands are the solution, not the problem. Brands are how you sort out the cesspool.
The Internet of things will augment your brain.
The Internet is really about highly specialized information, highly specialized targeting.
The Internet is fast becoming a cesspool where false information thrives.
The lack of a delete button on the internet is a significant issue.
Ultimately, in the Internet, openness has always won. I cannot imagine that the current competitive environment would reverse that.