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Brands Quotes

Your ‘brand’ is what your customers think of you, not what you think of you.

Your ‘brand’ is what your customers think of you, not what you think of you.

Jon Taffer, Karen Kelly (2013). “Raise the Bar: An Action-Based Method for Maximum Customer Reactions”, p.19, Houghton Mifflin Harcourt

You have to stay true to your heritage, that's what your brand is about.

"Alice Temperley: 'It's going to be a bit Guy Bourdin'". Interview with Alice Fisher, www.theguardian.com. February 1, 2014.

No one is going to understand your brand better than you.

"Alexander Wang: Fashion's Boy Wonder" by Anamaria Wilson, www.harpersbazaar.com. August 11, 2011.

I've also built my own business, and obviously it's a brand that I've built and it's wholly owned by me and something that certainly my experience observing him and working with him and for him has informed how I make business decisions around my brand. But it's my company.

"Ivanka Trump describes her life as the daughter of a potential US president, running the Trump empire, and building her own brand". Interview With Rachel Gillett, uk.businessinsider.com. March 17, 2016.

Brand is not what you say it is. It’s what they say it is.

Marty Neumeier (2015). “The Brand Flip: Why customers now run companies and how to profit from it”, p.13, New Riders

The liberty that remains to us is essentially the freedom to choose among brands A, B, and C.

John Zerzan (2002). “Running on Emptiness: The Pathology of Civilisation”