I believe in the 'Wal-Mart' school of business. The less people pay, the more they enjoy it.
That smell of freshly cut grass makes me think of Friday night football in high school. The smell of popcorn and cigar smoke reminds me of the stadium. The cutting of the grass reminds me of the August practice.
I wore bell bottoms in elementary school. Never wore elephant bells. Remember, this was middle Oklahoma in the '70s.