The best, most successful managers in the modern era are those who can keep a player happy even if he is not in the team. Given the size of the squads and the use of rotation nowadays, that's tougher than it's ever been.
That's one of the magical things about the Olympics, Team GB will have someone challenging in a sport that we've never watched and all of a sudden it'll be the biggest thing ever.
The whole kiss-and-tell thing is a negative approach that often happens in a World Cup. We will see negative stories about the players and it can affect their confidence and the overall performance of the national team on the pitch, let alone the bid to actually stage the competition.