If you want to touch the hearts of people you can't do that with newspapers or with radio, you have to do it with TV.
I think TV is a medium where you can be entertained, you can be informed, you can relax and you can escape whenever you want. There's no other media, exception for fictional books, where you can do that. But additional to books you also have the picture, it's not only the text and that's the reason why, in terms of getting to the heart of the people, getting to the emotions of people, TV is the ideal media to get them. There is no other media who can do that.
Thank you, World Screen, for regularly providing me with excellent articles on international media topics. For me, World Screen is an important means of information-well-structured and reader-oriented.
TV is and will remain the leading medium - whether it's public broadcasting, commercially funded Free-TV, or whether it is our new growth engine, Pay-TV; whether it is distributed via broadcasting or on demand: The future of TV is - TV!
