On the whole, lying is a cheerful affair. Embellishments are intended to give pleasure. People long to tell you what they imagine you want to hear. They want to amuse you; they want to amuse themselves; they want to show you a good time. This is beyond hospitality. This is art.
In South America euphemism appears to be the grisly preserve of violent power. 'Liberty' was the name of the biggest prison in Uruguay under the military dictatorship, while in Chile one of the concentration camps was called 'Dignity.' It was the self-styled 'Peace and Justice' paramilitary group in Chiapas [Mexico] that in 1997 shot 45 peasants in the back, nearly all of them women and children, as they prayed in a church. What have the souls of the south done over the past few decades to deserve quite so much liberty and dignity and peace and justice?
It's not that hard to be glamorous in England.