Modern technology has become a total phenomenon for civilization, the defining force of a new social order in which efficiency is no longer an option but a necessity imposed on all human activity.
Again I want to emphasize that the study of propaganda must be conducted within the context of a technological society. Propaganda is called upon to solve problems created by technology, to play on maladjustments, and to integrate the individual into a technological world.
It is the multiplication of men who are exluded from working which provokes war. We ought at least to bear this in mind when we boast of the continual decrease in human participation in technical operations.
What we are witnessing at the moment is a rearrangement of the world in an intermediate stage; the change is not in the use of a natural force but in the application of technique to all spheres of life.
Human life as a whole is not inundated by technique. It has room for activities that are not rationally or systematically ordered. But the collision between spontaneous activities and technique is catastrophic for the spontaneous activities.
Totalitarianism extends to whatever touches it...psychological technique, as it operates in the army or in a great industrial plant, entails a direct action on the family. It involves a psychological adaptation of family life to military or industrial methods, supervision of family life, and training family life for military or industrial service. Technique can leave nothing untouched in a civilization. Everything is its concern. Technique, which is destroying all other civilizations, is more than a simple mechanism: it's a whole civilization in itself.
The qualities which technique requires for its advance are precisely those characteristics of a technical order which do not represent indivisual intelligence...The individual, in order to make use of technical instruments, no longer needs to know about his civilization.
