To be able to donate money to effect change is extremely exciting. I think I'm very determined and persistent. All the things that you need to deliver a successful business and I think these qualities will be useful in the campaign with the Animal Justice Fund.
Generally I'm very supportive of farmers. I think the wider Australian population is also. The animal justice fund is focusing on factory-farmed animals and where they're being mistreated.
These are things I'd never seen before, they were very disturbing and they were very compelling to try and do something to change the situation for the animals. Farm animals are providing us with the food to stay alive, so I think we really owe them a decent life while they are alive.
