I've learned that if you want people to join in any kind of conservation effort, you have to help them to care with their hearts, not just their heads.
My mission is to create a world where we can live in harmony with nature. And can I do that alone? No. So there is a whole army of youth that can do it. So I suppose my mission is to reach as many of those young people as I can through my own efforts.
Anyone who tries to improve the lives of animals invariably comes in for criticism from those who believe such efforts are misplaced in a world of suffering humanity.