To me, cruelty is the worst of human sins. Once we accept that a living creature has feelings and suffers pain, then by knowingly and deliberately inflicting suffering on that creature, we are guilty, whether it be human or animal.
Farm animals feel pleasure and sadness, excitement and resentment, depression, fear, and pain. They are far more aware and intelligent than we ever imagined...they are individuals in their own right.
There are many people out there (me being one of them) who can vouch that animals have feelings; they feel compassion and love, as well as pain!