Sometimes the most important job advertising can do, is to clarify the obvious.
You start losing a client the moment you get it.
How big can we get before we get bad?
I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range.
Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.
Outside of advertising, the person who's influenced me most is quite possibly Frank Gehry.
But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer.
It's very fascinating, it's very addictive, and it's incredibly challenging. You're never satisfied. It's kind of like advertising. You're never satisfied
