Taking risks gives me energy.
Sometimes the most important job advertising can do, is to clarify the obvious.
If you can't be bothered to work on Saturday, don't bother to come in on Sunday.
The intellectual architecture means focusing on doing great work instead of focusing on agency politics.
You start losing a client the moment you get it.
I'm uncomfortable when I'm comfortable. I have to start something new-in the agency or in my personal life-every two years or so. Taking risks gives me energy. I can't help it, it's my personality. I'd like to think it's not really a compulsion toward high risks, but the spirit of an entrepreneur.
How big can we get before we get bad?
It's hard to build a brand, competitively, and tell people what you do as well.
I'm uncomfortable when I'm comfortable ... I can't help it, it's my personality.
I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range.
We don't have titles on our business cards. No one really gets any special treatment. No one gets a corner office to put pictures of their family and their dog in.
Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.
Charlie Rose is the ultimate ad.
If you really think about it, when watching television, you have product placement all the time.
Outside of advertising, the person who's influenced me most is quite possibly Frank Gehry.
My real talent was for losing clients.
The team architecture means setting up an organization that helps people produce that great work in teams.
Eighty percent of what everyone's talking about never happens. I don't mean in terms of product development that's happening right now, I'm talking about the far-flung visions of the future.
In the '20s they were telling us wed all have our own private plane and take vacations to the moon.
But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer.
First, this isn't about telecommuting, because we still have offices that people will come to regularly when they need to brainstorm together, meet with clients, or do research in the library.
Second, we're spending a huge amount of money on technology so that everyone can check out laptops and portable phones. We're spending more money to write our existing information into databases or onto CD-ROM.
Research we've done seems to indicate that people who are on the Net like the idea that they don't have to leave what they are reading to go buy something.
It's very fascinating, it's very addictive, and it's incredibly challenging. You're never satisfied. It's kind of like advertising. You're never satisfied
One is that that's the way we started and we thought there would be more value and less confusion if the business model was just based on delivering news that's of value to Web sites.
