Globally, proving myself working well with Adidas, showing my work could be globally distributed and loved and appreciated and still be challenging. Maybe I'm one of the first people on a larger scale to make more challenging and more unique items.
I have to love the DNA of the brand fundamentally. I need to be able to fuse my personality with theirs. That's what I've done with Adidas, Swatch, and in a different way with Moschino. I really have to feel fused with it.