As a player all you can do is play within yourself, even in the context of a team sport.
The marketing of players has created untold wealth for many sports stars. You can't blame them or the company that covets the relationship with them, but that doesn't mean the player is good.
To be candid with you, free agency hurts all sports. It's great for athletes making an enormous amount of money. But to say it helps the sports, I don't believe that.