For me, makeup is about being your best self. If I wake up in a foul mood and have to deal with temper tantrums and an exploding diaper--I know taking 10 minutes to get my game face on will reset my stress levels. It's a chance to check in and remind myself--you got this.
I've been getting my makeup done professionally since I was 12, I've never found a brand that could create that glowing look and flawless finish we all want from beauty products with ingredients that were effective and safe. So I had to create it.