All has changed, thanks to Joe Eszterhas' life-threatening battle with throat cancer. He announced in "The New York Times" that he and Hollywood had blood on their hands and now Eszterhas is crusading to stop Hollywood's glamorization of smoking.
Anyone I think who - that would go through a cancer ward and would see the result of what smoking does, would never, ever think of smoking is sexy again.
I started making a point earlier that women's cancer rates are skyrocketing, and we have some women movie stars, young women movie stars, who are smoking in many of their movies.
I've seen Joe take on many battles, cancer being one of them, and the determination that he has, and he won't stop, he's not going to make one announcement and write one editorial and go away.