It's the 'National Enquirer' for the ad people
That's the way it goes with the whole human thing - nobody wants to take a risk. But to be entertaining is not risky, everybody likes to be entertained.
I consider myself a Chicagoan. I came here to study at the Art Institute in 1951 when I was 18 years old, and I've been here ever since. I still think Chicago is the best city in the country.
In some ways, it's easier to go from short form to long form than vice versa. I used to make 30 second 'movies,' and I think if I only did long form I would find it difficult to adjust to that short a length. 'I gotta say something in 30 seconds. Forget about it!' There have been directors who have done commercials over the years, but they seem to be the exception.
