Were the only major company in the U.S. that is solely in the professional beauty industry. We promised hairdressers when we started that we would stay with them. If I went retail tomorrow then we would be four times our size overnight, but Im going to be the one guy who kept his word.
Most people would rather sit on a plane for two hours than spend two days on a train, but there's nothing comparable to taking a relaxing rail journey with your family or good friends.
I wanted to do my part to help preserve that golden age of travel... I step aboard The Patron Tequila Express railcar, and I go back in time to the days when a long journey was something fun and very special.
We are the first to ever publicly advertise we dont test on animals.
Rail travel for me is the most relaxing, most scenic way to see the country.