Propaganda works best when those who are being manipulated are confident they are acting on their own free will.
This is the secret of propaganda: Those who are to be persuaded by it should be completely immersed in the ideas of the propaganda, without ever noticing that they are being immersed in it.
Propaganda must facilitate the displacement of aggression by specifying the targets for hatred.
Not every item of news should be published. Rather must those who control news policies endeavor to make every item of news serve a certain purpose.
It is not propaganda’s task to be intelligent, its task is to lead to success.
We have made the Reich by propaganda
To attract people, to win over people to that which I have realized as being true, that is called propaganda.
