Mathematical thinking is not the same as doing mathematics - at least not as mathematics is typically presented in our school system. School math typically focuses on learning procedures to solve highly stereotyped problems. Professional mathematicians think a certain way to solve real problems, problems that can arise from the everyday world, or from science, or from within mathematics itself. The key to success in school math is to learn to think inside-the-box. In contrast, a key feature of mathematical thinking is thinking outside-the-box - a valuable ability in today's world.
For all the time schools devote to the teaching of mathematics, very little (if any) is spent trying to convey just what the subject is about. Instead, the focus is on learning and applying various procedures to solve math problems. That's a bit like explaining soccer by saying it is executing a series of maneuvers to get the ball into the goal. Both accurately describe various key features, but they miss the what and the why of the big picture.
Given the brief - and generally misleading - exposure most people have to mathematics at school, raising the public awareness of mathematics will always be an uphill battle.
Sure, some [teachers] could give the standard limit definitions, but they [the students] clearly did not understand the definitions - and it would be a remarkable student who did, since it took mathematicians a couple of thousand years to sort out the notion of a limit, and I think most of us who call ourselves professional mathematicians really only understand it when we start to teach the stuff, either in graduate school or beyond.
