Income is there to create quality of life, but you can share your car and get where you want to go, and you can travel the world by couch surfing.
I asked one retailer, I said, "Let me ask you, are you going to raise prices next year?" They looked at me and said, "Not only are we not going to raise prices, we're going to have to lower prices, increase the quality of the goods, and turn the inventory quicker."
