I think people can stand to take themselves just a little less seriously. I'm fighting the war against pretension.
Making my last record, Warrior, was a pretty miserable process, and it wore my spirit down. I was fighting like hell to keep my whole irreverent essence and everything raw and visceral that I stand for in it, but in the end I was promoting something that wasn't the animal I wanted it to be. I decided to face my problem head-on.
What I'm bringing to the pop table is that I'm not pretentious. I'm fighting this war against all that because pop music, in my opinion, should be fun.