I think that with some education there are real possibilities at the high school and college level, but more so at the college level, to bring people into cycling.
I didn't know that you could race your bike until after college. I didn't know anything about cycling except that I rode my bike from class to class or to my friend's house. But here I am an athlete, I ran, I played soccer, I swam and people are riding their bikes and racing them? I had never seen a bike race.
I think the other thing that's interesting about the women's peloton is that if you ask what their background is most have played college sports, and a lot of times have come off of injury and have gotten on a bike. A lot of us start post college in our mid 20's unlike in Europe where they start 10 years before that.
What's really appealing about women's cycling in America? If you took a poll in the women's peloton, I would bet you that 90% of the women have college degrees, and a lot of them have Masters. The women's peloton is very well educated.
