US Cycling is doing a lot now with camps in different towns or different regions, but I think a great place, and I'm not sure how much it's been hit, is camps for people that are involved in other sports. Why not put on camps for high school kids that are cross-country runners, because those are the some of the best cyclists.
It truly is a little intimidating to go speak at a middle school. Sure, on one hand the kids are only around 13 years old, but on the other hand, merely going back there reactivates the dorky, miserable feeling of being that age again. It isn't easy. As soon as I arrived I could almost feel the braces on my teeth, the don't-look-at-me slouch of my shoulders, the feathered wings of my bangs.
In high school you just kind of go with it, you belong to a sport and you're lettering and there is a very social part. With cycling, a lot of people will steer away because you can't letter, and lettering is still cool and it's very important for scholarships and other stuff.
I think that with some education there are real possibilities at the high school and college level, but more so at the college level, to bring people into cycling.
