Technology should do the hard work so people can do the things that make them the happiest in life.
Our mission is to organize the world's information. Clearly, the more information we have when we do a search, the better it's going to work.
Especially in technology, we need revolutionary change, not incremental change.
We really care about our brand. We really want it to stand for high quality. We want people to be excited about it, for it to be fun.
You can try to control people, or you can try to have a system that represents reality. I find that knowing what's really happening is more important than trying to control people.
Sergey and I founded Google because we're super optimisitc about the potential for technology to make the world a better place. Think about how many people are underserved by transportation today, like those with disabilities, and how self driving cars will transform their lives. Or the wasted time you sit in your car every day commuting to and from work. Or the deaths and injuries that could be avoided.
Excellence matters, and technology advances so fast that the potential for improvement is tremendous. So, since becoming CEO again, I've pushed hard to increase our velocity, improve our execution, and focus on the big bets that will make a difference in the world.
Technology should do the hard work, so you can get on and live your life. We're only at one percent of what's possible, and we're moving slow relative to the opportunity we have.
Most of us carry at least one device, all the time, every day. In fact many of us would feel naked without our smartphone. It's hardly surprising mobile search queries - and mobile commerce - are growing dramatically across the world.
Over time, it's becoming more and more understood by people that we're acting in their interests. And that's a very, very powerful thing for our brand.
We have always tried to concentrate on the long term, and to place bets on technology we believe will have a significant impact over time. It's hard to imagine now, but when we started Google most people thought search was a solved problem and that there was no money to be made apart from some banner advertising. We felt the exact opposite: that search quality was very poor, and that awesome user experiences would clearly make money.
The ultimate search engine would basically understand everything in the world, and it would always give you the right thing. And we're a long, long ways from that.
As we transition from one screen to multiscreens, Google has enormous opportunities to innovate and drive ever higher monetization. Just like Search in 2000.
It is a tremendous responsibility for us to have all the eyes focused on what we do and give people exactly what they need when they ask for it.
As devices multiply and usage changes, many users coming online today may never use a desktop machine, it becomes more and more important to ensure that people can access all of their stuff anywhere.
The Star Trek computer doesn't seem that interesting. They ask it random questions, it thinks for a while. I think we can do better than that.
Part of our brand is that we're pretty understated in what we do. If you look at other technology companies, they might preannounce things, and it will be a couple years before they really happen, and they don't happen in the way they said they would.
