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Leo Bogart Quotes

Advertisements may be evaluated scientifically; they cannot be created scientifically.

Advertisements may be evaluated scientifically; they cannot be created scientifically.

Leo Bogart
Business, May, Advertising
LEO BOGART (1967). “STRATEGY IN ADVERTISING”

In my opinion, fun is what makes advertising successful.

Leo Bogart
Fun, Successful, Opinion
Leo Bogart (1988). “James Webb Young Fund Address: By Leo Bogart”

The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply.

Leo Bogart
Ideas, Measurement, Recognition
LEO BOGART (1967). “STRATEGY IN ADVERTISING”

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