If we have to know without a doubt that the choices we are making are the perfect ones, we risk never making any choices at all.
Every time you make a rule you take away a choice, and choice, with all of its illuminating repercussions, is the fuel for learning.
Life's tricky for women because they have to make more choices than men. And yes, choice is good, but boy, you better be an expert choice-maker.
Born of the impossibly varied options we have to amuse ourselves, cutting-edge companies are finding innovative ways to tailor our entertainment choices to who we are, relieving us of the burden of finding the diamond in the rough of 500 TV channels or thousands of movies and music albums released every year.