For me, I don't want to live in a world where I am afraid of making the kind of art I want to make. The idea that I should be afraid of publicly ridiculing and mocking and chopping up and rearranging a giant corporation that intrudes on my life whether I want it to or not every day... The idea that I have to be afraid to do that is absurd to me.
Advertising is not intended to brainwash you and make you go out and buy something; that's a real simple-minded way of criticizing it. I think advertising is just designed to make you familiar with this thing, so when you go to the store... Humans like to choose things that are familiar to them; it's just normal human behavior. So I think that when you go to the store, if your brain has been hit enough times with a certain product name, you're more likely, when you're thinking, "Which tennis shoe should I buy?," to say, "Ummm... Nike."
What has happened now in mass media and advertising is not only that they've adopted the style and the look of fringe culture; that has been happening for a long time. What they've now done is gone a step further: They've now taken the very idea that there is any dissent at all - it doesn't even matter what form it takes - and made it part of how they're going to sell something.
The effect of the advertising way of thinking on our brains, and how we live on our planet, is very disturbing. It's not a very good thing, and it's not the kind of thing to just make into kind of a "ha-ha."
I'm a really skinny guy, I'm real tall, and I have a very high metabolism, so if I drink anything with caffeine in it, it makes me have an anxiety attack. So I can't do coffee, or cola, or coffee ice cream, or any of those things. They make me feel like I'm going berserk.
