It is really important for us that people understand what the strategy is and that the real approach is to make everything social, not to build a vertical approach.
At Facebook, we're inspired by technologies that have revolutionized how people spread and consume information. We often talk about inventions like the printing press and the television - by simply making communication more efficient, they led to a complete transformation of many important parts of society. They gave more people a voice. They encouraged progress. They changed the way society was organized. They brought us closer together.
The thing that we are trying to do at Facebook is just help people connect and communicate more efficiently.
Virtual Reality is really a new communication platform. By feeling truly present, you can share unbounded spaces and experiences with the people in your life. Imagine sharing not just moments with your friends online, but entire experiences and adventures.
When people are connected, we can just do some great things. They have the opportunity to get access to jobs, education, health, communications. We have the opportunity to bring the people we care about closer to us.
When you give people ability to stay connected with all the people they care about, and you make it so they can express new things about themselves or in communication with other people who they care about, then you just open up new possibilities. You make it so people can stay connected in ways that they couldn't before.
Our strategy is very horizontal. We're trying to build a social layer for everything. Basically we're trying to make it so that every app everywhere can be social whether it's on the web, or mobile, or other devices.
People have really gotten comfortable not only sharing more information and different kinds, but more openly and with more people - and that social norm is just something that has evolved over time.
Stuff like photos and events and groups - we've built pretty basic versions of those apps to start but they ended up being so much more used because of their social integrations.
