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Marshall McLuhan Quotes about Business

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Today the tyrant rules not by club or fist, but disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort.

Today the tyrant rules not by club or fist, but disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort.

Marshall McLuhan
Business, Hands, Tyrants

Only puny secrets need protection. Big discoveries are protected by public incredulity.

Marshall McLuhan
Business, Science, Discovery
Marshall McLuhan, Barrington Nevitt (1972). “Take today; the executive as dropout”, [Don Mills

Invention is the mother of necessities.

Marshall McLuhan
Mother, Business, Invention
Marshall McLuhan (2015). “Culture Is Our Business”, p.184, Wipf and Stock Publishers

Advertising is the greatest art form of the 20th century.

Marshall McLuhan
Art, Business, Journey

Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.

Marshall McLuhan
Business, Goal, Advertising

The cave art of Madison Avenue has been by far the most innovative and educative art form of the twentieth century.

Marshall McLuhan
Art, Business, Caves
"Culture Is Our Business". Book by Marshall McLuhan, 1970.

When producers want to know what the public wants, they graph it as curves. When they want to tell the public what to get, they say it in curves.

Marshall McLuhan
Business, Curves, Want

In big industry new ideas are invited to rear their heads so they can be clobbered at once. The idea department of a big firm is a sort of lab for isolating dangerous viruses.

Marshall McLuhan
Business, Ideas, Labs
Marshall McLuhan (1964). “Understanding media: the extensions of man”

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