Massimo Vignelli Quotes about Design

Styles come and go. Good design is a language, not a style.

Good design is a matter of discipline. It starts by looking at the problem and collecting all the available information about it. If you understand the problem, you have the solution. It’s really more about logic than imagination.

If you do it right, it will last forever.

If you can design one thing, you can design everything.

There is no design without discipline. There is no discipline without intelligence.

In design, be logical, search for truth, be clear.

Design is not art. Design is utilitarian, art is not.

You do design because you feel it inside; you have a moral issue to spread quality in our environment.

I see graphic design as the organization of information that is semantically correct, syntactically consistent and pragmatically understandable.

Graphic Design is the communication of information in an appropriate visual manner.

Good design is ubiquitous and forever.

The life of a designer is a life of fight: fight against the ugliness.

So what is design all about? It [exists to] decrease the amount of vulgarity in the world ... to make the world a better place to be. It doesn’t have to be one style. We’re not talking about style, we’re talking about quality. Style is tangible, quality is intangible. I am talking about giving to everything that surrounds us a level of quality.

Design without discipline is anarchy, an exercise of irresponsibilit y.

...if all people doing desktop publishing were doctors we would all be dead!

Most of the manufacturers they tend to design things to sell they are more interested in the money side than anything else.