With homogenized culture, even if you feel frustrated, you'd have to write a Taylor Swift song to get heard.
There's a bit of hope that a song can be about anything. If you want to write a song about anything, you can, and you don't have to put it through the process of having it be trendy or cool or generic pop or these types.
I think I have to expand my creativity a bit, because it's difficult for critics to be, "Oh, this person writes their own lyrics and sometimes writes their own beats and sometimes makes her own videos." They funnel me through, "Oh, is it as good as blah-blah's record, which has had 50 million writers on it?"