When I'm a part of someone else's creative process, it's all about facilitating their ideas and hopefully bringing their perspective and making it a part of a song.
I think the goal is in general to broaden my fans' perspectives and their horizons. Not to be cliché. But to introduce them to things that they may not have introduced to themselves.
I'm a big advocate of music being an honest representation of who you are as a person and your perspective.
I feel that as artists - whatever your medium is - I feel that we're watching what goes on around us and we take what we don't see, or we don't hear, or we don't feel and we do something that speaks of it; more about it, for it, or against it - whatever our perspective is - that's what our job is.
