Few things are sadder than encountering a person who knows exactly what he should do, yet cannot muster enough energy to do it. "He who desires but acts not," wrote Blake with his accustomed vigor, "Breeds pestilence.
A thoroughly socialized person is one who desires only the rewards that others around him have agreed he should long for - rewards often grafted onto genetically programmed desires.A person who cannot override genetic instructions when necessary is always vulnerable..The solution is to gradually become free of societal rewards and learn how to substitute for them rewards that are under one's own powers.
Since the purpose of business is to satisfy existing desires, or stimulate new ones, if everyone were genuinely happy, there would be no need for business any longer.