Only the mediocre are always at their best. If your standards are low, it is easy to meet those standards every single day, every single year. But if your standard is to be the best, there will be days when you fall short of that goal. It is okay to not win every game. The only problem would be if you allow a loss or a failure to change your standards. Keep your standards intact, keep the bar set high, and continue to try your very best every day to meet those standards. If you do that, you can always be proud of the work that you do.
During the season, your team should be led with exuberance and excitement. You should live the journey. You should live it right. You should live it together. You should live it shared. You should try to make one another better. You should get on one another if somebody's not doing their part. You should hug one another when they are. You should be disappointed in a loss and exhilarated in a win. It's all about the journey.
Therefore, as a player, as a coach, even though we might have lost in a season or not won a championship, it was like a self-fulfilling prophecy that I'm going to win some time. I've never felt myself a loser.
Sometimes in a defeat, you can set the stage for future victory. I wanted them to feel good about what they had accomplished. Not to like losing, but to like the success that they had.