Red Auerbach Quotes

Take pride in what you do. The kind of pride I'm talking about is not the arrogant puffed-up kind; it's just the whole idea of caring - fiercely caring

If you want to be a Champion, you've got to feel like one, you've got to act like one, you've got to look like one.

Everyone is born with a certain potential. You may never achieve your full potential, but how close you come depends on how much you want to pay the price.

They said you have to use your five best players but I found you win with the five who fit together the best.

The most important thing in coaching is communication. It's not what you say as much as what they absorb.

The Boston Celtics are not a basketball team, they are a way of life.

I don't believe in statistics. There are too many factors that can't be measured. You can't measure a ballplayer's heart.

The only correct actions are those that demand no explanation and no apology.

Winners train, losers complain. Give me twelve players that want to win and they will find a way to win.

You don't win games as a coach during games. You win games as a coach before games. Players win during games, not coaches

To be a successful coach you should be and look prepared. You must be a man of integrity. Never break your word. Don't have two sets of standards. Remember you don't handle players-you handle pets. You deal with players. Stand up for your players. Show them you care-on and off the court. Very important-it's not 'how' or 'what' you say but what they absorb.

Many, many times, the kids with the less talent become the better athletes because they're more dedicated to achieving their full potential.

It's not what you tell your players that counts. It's what they hear.

Just do what you do best.

He who believes in nobody knows that he himself is not to be trusted.

I have two college degrees, four honorary doctorate degrees, and am in three Halls of fame, and the only thing I know how to do is teach tall people how to put a ball in the hole.

Stand up for your players. Show them you care on and off the court.

You see, in sports you have so many things that aren't expected. There's so much uncertainty. So when players find themselves in a situation where management has a great deal of integrity and they can depend on my word or anybody else's word in the organization, they feel secure. And if the players feel secure, they don't want to leave here. And if they don't want to leave here, they're going to do everything they can on the court to stay here.

An acre of performance is worth a whole world of promise.

If they think we've got an edge, we've got an edge.

The best way to forget ones self is to look at the world with attention and love.

To a father, when a child dies, the future dies; to a child when a parent dies, the past dies.

Look after your people.

I can't stand a ballplayer who plays in fear. Anybody who has a good shot has got to take it and keep taking it. So he misses...so what?

Strategy is something anyone can learn. But not all coaches take the time to understand a man's personality.