It is a kingly act to assist the fallen.
There is always the danger that we may just do the work for the sake of the work. This is where the respect and the love and the devotion come in - that we do it to God, to Christ, and that's why we try to do it as beautifully as possible.
If you want a love message to be heard, it has got to be sent out. To keep a lamp burning, we have to keep putting oil in it.