What I find most interesting in fashion is that it has to reflect our time. You have to witness your own moment.
With my designs and my ideas, I want to please myself first. I'm always very stressed about making a new proposition every season. But in a way, it's a kind of addiction. In another way, it's a crazy pressure. I try to stay quiet about the whole situation, because fashion itself can be crazy, and everyone wants a part of you.
Fashion is a playground up until a certain age. But then you have to find your own signature and your own style.
I love what I do and I adore this whole world. I'm able to meet fantastic people. I meet fantastic writers, I meet architects, I meet incredible talent. Fashion is really a world, besides the creation, that I think is super interesting, super inspiring.
I think creating the clothes is about creating historical images - and that's about more than fashion. It is about the fashion, the photography, what you are doing in the moment. It's what we call in French rechercher, or the search for that thing. So even though fashion is not scientific, I think being a designer is somewhat like being a scientist.
I put pressure on myself to propose something new - I think it's the minimum that you can do as a fashion designer.
It's quite strange in fashion, and it's probably the same with movies and acting - the big choice is between being radical, making a choice that will be more specific that will reach less people but will be very strong and very directional, and making a choice that will be more popular and catch the interest of a large group of people. Sometimes people are trying to push you in one direction or another.
People usually forget that fashion designers are not artists, but there is an artistic side that is very strong in my point of view. At the same time, you have to be so organized and so serious. There are two aspects that are quite big contradictions, strangely, in what I'm doing.
Fashion, in a way, has become like pop culture today. With all of the communications and the Internet and the designers doing lines with big brands, it's more popular than it's ever been, but everything is all mixed together. It's become like television or music.
I like the idea of women and men in movement. My fashion is not about being still. It's almost sporty, sometimes. I like the evolution of sports clothes. I think they are very interesting in the cut, in the fabrics.
There is something I think we share, which is, of course, an appreciation for Helmut Lang. I think at a certain point he really changed so many things in fashion. I'm a bit younger than Helmut, but from my point of view he provided a true entrance into this new way of thinking - not being invaded into couture.
I think what we're talking about is a sense of fashion as laboratory work. I mean, we are not scientific, of course, but we are looking for ideas all the time.
Today, kids are much more aware of what fashion means, but when I was growing up, it was popular, but not as popular as today. Like any kid, I was fascinated by drawing. But when some of the kids let go, I kept drawing and drawing.
It's true that fashion is looking at fashion all the time, and this is quite boring.
If I were to find something that is going to be more important to me than fashion - that would be work and love - then I probably would let go. That's a possibility. But fashion is an addiction.
I can say, let's go to the DNA of the brand and find something that I can introduce into my work. It's part of the patrimony of fashion.
When my parents realized that what I liked was fashion, they gave me good advice. I remember my father telling me that I should try to do an internship. They never said, "This is a world we don't know; it might be something strange," or "That is not serious," or things like that. They always said, "Try. We'll help you. We'll send drawings to people if you want. We'll write letters for you." What I'm very thankful for is they never made me think that something was impossible. They were really, really supportive. They are still.
