When you are surrounded by something so big that requires you to change everything about the way you think and see the world, then denial is the natural response. But the longer we wait, the bigger the response required.
If sustainability is going to take hold in the corporate sector in a big way - and we need it to - it will be when it produces big profits and faster growth. It won't happen because of an optional executive commitment to an abstract concept. It will happen because sustainability is a great business strategy. And it is
The Earth doesn't care what we need; Mother Nature doesn't negotiate.
We can choose this moment of crisis to ask and answer the big questions of society's evolution — like, what do we want to be when we grow up?
It takes a good crisis to get us going. When we feel fear and we fear loss we are capable of quite extraordinary things.
If you want to change the world, change it through the market
Our system - of debt-fueled economic growth, of ineffective democracy, of overloading planet Earth - is eating itself alive.
Thanks to those pesky laws of physics, when things aren't sustainable, they stop.
The four words that will define this century: The Earth is full.
