The more widely you can spread this notion of achieving ROI by preserving and improving ecosystems, the better.
If the incentives are aligned right - towards better preservation and restoration of nature and natural resources - then you'll see a tremendous amount of activity in that direction.
New technology lets you grow the resource pie, which is the only way you can get out between that pincer of rising consumption (as we end poverty) and environmental and natural resource depletion.
By focusing on teaching businesses about the ROI they can achieve by preserving and investing in nature, you're expanding the scope of the impact you can have.
I think the environmental movement is now so large and diverse that it's hard to talk of it as a single entity.
TNC was once limited by the resources it could directly marshal to buy land. But teaching people a new idea is incredibly more scalable.
