Ray Kroc Quotes - Page 2

Happiness is not a tangible thing, it's a byproduct - a byproduct of achievement.

When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?

No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.

McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.

You must perfect every fundamental of your business if you expect it to perform well.

I HAVE ALWAYS believed that each man makes his own happiness and is responsible for his own problems.

Take calculated risks. Act boldly and thoughtfully. Be an agile company.

It requires a certain kind of mind to see beauty in a hamburger bun.

Luck is a dividend of sweat.

We have an obligation to give something back to the community that gives so much to us.

If you do it first class and you don't compromise values, and you don't compromise quality, and you don't compromise service, and you don't compromise cleanliness, then everybody else who is the competitor has got to play catch-up.

Creativity is a highfalutin' word for the work I have to do between now and Tuesday.

The french fry is my canvas.

I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.

No one of us is more important than the rest of us.

There are things money can't buy and hard work can't win. One of them is happiness.

Are you green and growing or ripe and rotting?

In business for yourself, but not by yourself.

We take the hamburger business more seriously than anyone else.

Our aim was to insure repeat business based on the system's reputation rather than on the quality of a single store or operator.

All money means to me is a pride in accomplishment.

It is no achievement to walk a tightrope laid flat on the floor.

I didn't know what we would be selling in the year 2000 but whatever it was we would be selling the most of it.

The organization cannot trust the individual; the individual must trust the organization.

If you've got time to lean, you've got time to clean.