Ray Kroc Quotes - Page 3

If my competitor were drowning I'd stick a hose in his mouth and turn on the water.

The first dollar is the most you will get if you don't love what you are doing.

Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.

I was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I'd imagine all kinds of situations and how I would handle them.

I never considered my dreams wasted energy; they were invariably linked to some form of action. When I dreamed about having a lemonade stand, for example, it wasn't long before I set up a lemonade stand.

There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.

Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me.

Visions of McDonald's restaurants dotting crossroads all over the country paraded through my brain. I don't believe in saturation. We're thinking and talking worldwide.

As long as you're green, you're growing. As soon as you're ripe, you start to rot.

I like to get people fired up, fill them with zeal for McDonald's, and watch the results in their work.

While formal schooling is an important advantage, it is not a guarantee of success nor is its absence a fatal handicap.

Customers tend to avoid a restaurant that's going aswamp in its own sludge.

There's a lot more future in hamburgers than in baseball.

If you have time to lean, you have time to clean.

If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.

We provide food that customers love, day after day after day. People just want more of it.

I don't believe in saturation. We're thinking and talking worldwide.

I believe in God, family, and McDonald's. And in the office, that order is reversed.

It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly carved silhouette of a bun than to reflect lovingly on the hackles of a fishing fly? Or the arrangements and textures on a butterfly's wing? Not if you are a McDonalds's man.

In my experience, good executives don't make mistakes.

I saw opportunity appear in an ugly six-spindle shake machine ... and grabbed it.

I suffer with you. I've never seen such stupid ballplaying in all my life!

I wasn't prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.