I'd rather [the collection] have no title. Journalists like titles. That's why I give them to you.
The freedom I give myself for the business is in deciding to take part in the Paris collections, but also having other retail strategies that are unlike anybody else's. Not necessarily going into malls, doing the business my own way - having different brands to cover different concepts, to be able to have the cash flow to carry on.
![I'd rather [the collection] have no title. Journalists like titles. That's why I give them to you.](http://cdn.quoteddaily.com/images/rei-kawakubo/id-rather-the-collection-have-no-title-journalists-like-titles-thats-why-i-give-them-to-you.jpg)
