If you don't understand how something works, never mind: just give up and say God did it. You don't know how the nerve impulse works? Good! You don't understand how memories are laid down in the brain? Excellent! Is photosynthesis a bafflingly complex process? Wonderful! Please don't go to work on the problem, just give up, and appeal to God.
The psychologist Elizabeth Loftus has shown great courage, in the face of spiteful vested interests, in demonstrating how easy it is for people to concoct memories that are entirely false but which seem, to the victim, every bit as real as true memories.
Bereavement is terrible, of course. And when somebody you love dies, it's a time for reflection, a time for memory, a time for regret.
We need a name for the new replicator, a noun that conveys the idea of a unit of cultural transmission, or a unit of imitation. 'Mimeme' comes from a suitable Greek root, but I want a monosyllable that sounds a bit like 'gene'. I hope my classicist friends will forgive me if I abbreviate mimeme to meme. If it is any consolation, it could alternatively be thought of as being related to 'memory', or to the French word même. It should be pronounced to rhyme with 'cream'.
